Sunday, 27 November 2016

8 mistakes new Bloggers Make

Blogging is easy. You can head over to a free blogging platform and be up and running in minutes.
But is that the wisest thing to do?

Take a look at these 8 mistakes many bloggers make, and correct them now before they impact your business. 

1. Choosing a free blogging platform to represent your business.
Quick story. A friend’s wife started up a blog on a free platform about one and a half years ago. She started for fun giving tips on investing. After a year and a half, she had a ton of content, and was starting to look for sponsorship. 

She blogged on a daily basis, and was starting to receive a lot of exposure. Then someone spammed her comment section, and the free blogging service shut her down – yep, flipped the switch and turned her site off. 

With numerous emails (no phone number attached to their customer service) she still hasn’t received any comments. And after several weeks, I’m sure she won’t.

If you custom design your own blog (or have someone help you with the design) its yours. You host it yourself, or have someone host it for you. You have your own unique URL, and its easy to start building up your connections.

2. They don’t develop a strategy. You can’t put up a blog and expect people to come. You have to have a strategy behind it.

What is the purpose behind your blog? Why do you want people to visit? What do you expect people to do once they get there?


Look at your blog through the eyes of your visitor. If its not clear to you, it will never be clear to them. Make sure your site is easy to follow, and easy to navigate.

3. Using other blogs and websites as models.
The Internet makes it easy for you to keep up with your competition, and to find other similar business models to use for ideas. 

While you should never copy another business exactly, you can use it to form ideas. In general, there’s more than enough business to go around. Use ideas to create new platforms within your own business.

4. They don’t leave comments on other blogs.
The fastest way to grow the traffic to your own blog is to use other blogs as a springboard. Start by finding blogs that would attract your readers. 

Then comment on them regularly. As you build up your expertise on that blog, you’ll soon be driving traffic back to your own blog. And you may develop fantastic relationships with other like minded business owners.

5. Blogging daily about your products and services.
Your blog is used to build your expertise; not to promote your products and services. Its all about communication and giving people information. 

People will stop reading you, and will never follow you long term if you promote. People want people they can look up to and rely on for up to date information in your niche area.

6. They don’t ask for what they truly want.
What’s the most important thing on a blog to help your business grow? It’s your list of course.
So, do you ask people for their email address? Do you make it easy to sign up for your RSS feed? Do you offer a free report or a free e-class to gain followers? 

If not, you’re missing the most important step in building a business. I could never survive without the thousands of people that are currently on my lists.

7. Blog only when they feel like it.
How often do you show up for work? Silly question right? If you didn’t show up, you wouldn’t have a job. And without a job, you’d have no money for life’s necessities. You have a strong commitment to your job because it gives you your lifestyle.

In order to make your blog work, you have to have commitment. The only way to make it work is to work at it. Set up a schedule and work at it. Your customers and visitors will rely on it if you make it reliable.

8.  They don’t market their blog enough.
You set up a blog. Use your own domain. Start blogging. And blog several times per week. You do this for six months.

Nothing.

What are you doing to get noticed?

Traffic doesn’t magically come to your blog. You have to tell people about it. If you spend 30 minutes a day writing and posting a new blog entry, spend another 30 minutes building your exposure. 

Use you RSS to connect with different audiences. Add comments to different blogs. Advertise your site, where appropriate.

Then when you’ve got your system down, keep it up. It will happen. It may take 3 months. Or 12 months. But at some point in the future your blog will catch on and you’ll be amazed at what its doing for your business.
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