Sunday, 27 November 2016

8 redesign mistakes that can ruin your Google rank

ruin your Google rank
Any of the following redesign mistakes can negatively impact your Google rank:
  • Change page URLs and other file names (images, pdfs)
  • Use different page titles and descriptions
  • Replace HTML-based headlines and texts with graphics or Flash
  • Make page text changes (content, formatting)
  • Change your internal link structure
  • Make changes to link anchor texts
  • Make changes to alt tags of navigational elements and images
  • Change links to external pages
In other words: Stay away from a complete redesign, if your web site is already ranked No. 1 on Google for your most important keywords phrases — unless you have an unbeatable number of quality inbound links.

Even then, be very careful not to make any of the mistakes listed above, because on-page optimization is the foundation of search engine marketing success!
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