Thursday, 15 December 2016

A Guide in Setting up Adsense Units

A Guide in Setting up Adsense Units

Setting up Adsense Units


A lot of website owners or sometimes called webmasters have signed up with Google Adsense in order to gain profits thru posting of advertisements in their websites. Application is quite an easy step by step process and best of all it is free. Once the application is done, Google will then monitor the webmaster’s site for a few days, after which the site is accepted into the Adsense program.  

Being Accepted with Google Adsense

Upon acceptance the webmaster then goes to the Adsense Setup page wherein he is allowed to place adsense units or link units in his site. An ad unit may be text and image ads (this is the default setting), or texts ads only, or image ads only.

In accordance with adsense’s rules, the webmaster is allowed up to three ads in one site. Link units on the other hand show topics which are related and important to the page of the content. This works when a surfer clicks a topic, Google lists a page of similar ads. This will also add to the webmaster’s income. 

Surfer’s interests are taken into consideration when it comes to choosing link units. Statistics show that in choosing the color of the link, blue seems to stand out and perform successfully. Some others use green colored links so as to match the layout color of their web page.

Adsense Units Sizes

The next procedure is to choose the size of the adsense units that the webmaster prefers. Here, he can customize the ad size or format, colors, fonts and sizes. If only one unit is preferred, a large rectangle is recommended since this particular size is said to work well. Other sizes which have a high successful rate are the skyscraper and the inline rectangle.

In choosing the color of the border the usual trick of webmasters is that the ad which is included inside the content is somewhat blended such as the border of the ad is removed. Whereas those outside the content or those found at its top, or sides, a bordered ad is preferred. Another tip is for the webmaster to blend those units which are colored light if the website has a light color as well, but when the site has a dark colored layout it is suggested that the unit be contrasted.

Sometimes when a webmaster has a site which recurrent surfers visit, rotating the colors of the units is done in the page to prevent surfers from getting bored. There is a preview feature in setting up the adsense unit which the webmaster can use so that he could be certain in achieving the appearance that he desires.


After having finished with the adsense unit, the next thing to do is to pick out a channel for the ad in every page it is located. This enables the webmaster to keep track on the success of the ad through reports made by adsense.  

Track ads with Named ad Units

Then the webmaster is prompted to give the unit a name so that he can further manage the settings at a later time. A code is then generated for the webmaster to copy to his site as HTML and paste it there. 

The code to be copied starts with an opening script and ends with a closing script. Adjustments should be made as to the size of the HTML so that the unit fits. After finishing these steps, the adsense unit will be activated in about ten minutes from the time of posting the code.

A Guide in Setting up Adsense Units


A Guide in Setting up Adsense Units
The success of the unit does not end there; the more important thing is its placement. Ads which are not positioned on the page do not get as much clicks with those strategically placed. 

The leaderboard which is usually seen on top corner of the page where the content is generates a higher percentage of click rates as opposed to one that it is placed at the bottom of the page. It gives a good visibility and more importantly when a page is loaded it will be the first one to be seen.

Large rectangular ones are often seen within the content and blended therein as opposed to letting it stand out at the sides. A lot of users claim that their ads which are vertically positioned give better click through rating than the others.

Skyscraper Adverts

The skyscrapers which have a tall look are placed at the right side so that it is not easy to miss. Some others place two skyscrapers to both left and right sides because they claim that some surfers have gotten tired of looking at ads on the right side hence their interest in clicking diminished. In websites which are basically forums, a trick used by webmasters is to place ads in between several posts so that it is difficult to miss.

It is interesting to know that Adsense engineers say that the first unit is the webmaster’s highest income generating ad. Thus it is important to choose a unit with a high click through rate. After a few trials and experimentations the webmaster can generate different ads that will be suited best for his site. 

Tracking of the performance of the site is very important so that he could see which ads work well and those that he needs to replace or re-position. Graphs and data need to be studied careful to monitor the performance of these ad units.

As a publisher, the webmaster needs to study how to get the surfers to notice, read, and click on the ads. Constant tweaking is necessary because it does not always mean that a one layout a certain website works well with other websites. 



The adsense units’ performance is also affected by how much traffic one gain in his site and other elements as well. Some webmasters suggest that in choosing an audience or a niche look for one that is small and not very competitive because a lot of competition has been going on with those that have high performing keywords. 

Scale and Test Adverts

Clicks in small niches may not be that numerous but if the niche is won over at leading search engines, traffic will increase and so does the income of the webmaster. There are other numerous ways to maximize traffic with the targeted audience. 

The pay or amount of income for each click can likewise be maximized using different industries and niche's. All of these are taken into consideration for a successful ad.
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